When you start a business, you come up with a name to associate with your company. You will think that now it belongs only to you. However, as you market it, you may find that someone has already decided on state registration before you have. Another option is that you will simply not be able to register the trademark as your company already has competitors with a similar name, even if not registered. The experts at Merchant Eli can help you with your trademark registration. That's why you need to be aware of the vulnerability of your mark before someone tries to use the reputation you've already established. A trademark is what distinguishes one product from another. It can be words, letters, pictorial elements, combinations of colors, combinations of letters or words with an image, etc.
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